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How AI Can Help Your E-Commerce Store Boost Sales and Lower Costs
By Monica Bansal Imagine landing on a sportswear website on a rainy day and being immediately shown a product recommendation for rain boots! This might have been wishful thinking a few years ago, but...
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10 Leaders Share Solutions to Their Biggest Public Relations Challenges
By Brett FarmiloeWe asked 10 CEOs and founders, "What was your biggest PR challenge and how did you deal with it?" From overcoming cultural differences in PR messaging to debunking industry myths...
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12 Ways to Use Data in Advertising for Better Results
By Brett Farmiloe Data plays an important role in making informed decisions about advertising and can provide you with valuable insights about your target audience. Here 12 industry professionals...
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How to Use UGC in Marketing to Foster Trust and Boost Engagement
By Cezarina Dinu Over the years, consumers have been bombarded with a plethora of advertisements, each vying for their attention. This saturation has inadvertently cultivated an age of distrust....
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How Storytelling in Public Relations Can Elevate Your Brand
By Dawn Carrington Storytelling is about creating a narrative that engages and captivates an audience. In PR, it conveys a brand's message and values in a way that's relatable, emotional, and...
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How to Use ChatGPT to Write Website Content
By Lesley J. Voss AI tools for content creation are super popular today, and no wonder: They help small business owners and marketers save time and money. Tools like ChatGPT generate content assets in...
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3 Marketing Lessons You Can Learn From Small Businesses
By Sarah Acton It’s no secret that small business owners wear many hats, and one of the most important is the head of marketing. In the early days of building a business, marketing is everything. It...
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8 Cutting-Edge Marketing Innovations That Are Changing the Game
By Brett Farmiloe In the ever-evolving world of marketing, it's imperative that companies stay ahead of the latest marketing innovations. From utilizing neuromarketing in your advertising to embracing...
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How AI Influencers Are Changing Marketing
By Ana Hoffman Virtual influencers have been rapidly gaining traction in the world of social media recently, and this process has been accelerated even more through the rise of generative AI tools...
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Do You Need a Marketing Strategy Refresh? How to Reassess Your Marketing in...
By Michael Campagna Marketing is no longer just the tactics you use to grow your brand, but a holistic strategy that grows with your business. As such, January is a great time to reassess your...
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What Is Nostalgia Branding? Tips for Using This Powerful Trend to Appeal to...
By Lotte Reford Companies today are turning to nostalgia in their marketing as they seek to connect with a younger audience. Big-name brands like Pepsi, Burberry, and Burger King have leveraged...
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Should I Rebrand My Business? 9 Signs It's Time
By Brett Farmiloe From seeing a decrease in customer engagement to overall brand confusion, here are nine small business leaders share their best advice to the question, “What is the clearest sign...
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12 Tips for Maintaining Brand Awareness Throughout the Year
By Brett FarmiloeBecoming a consistent and quality resource for reporters, engaging in social causes, and creating and using a consistent hashtag are only a few of the ways these marketing leaders and...
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Marketing to Baby Boomers: What Mature Consumers Want in 2024
By Lotte Reford In an era of "-isms," ageism is one of the less considered. But there’s a bias in marketing, and it leads to brands missing out. Let’s take a look at the facts: Older consumers are the...
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AI Can Boost Your Small Business Sales—Here's How
Post sponsored by Upwork By Rieva LesonskySmall business owners know that sales are the lifeblood of their businesses. They bring in the cash that allows companies to survive and thrive, if they’re...
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How to Make Niche Podcasting Part of Your Content Marketing Strategy
By Kaumudi Tiwari If you're looking for a new way to reach your target audience, why not consider starting a podcast? A podcast can showcase your expertise—(the top reason people listen to podcasts is...
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11 Reasons Why Your Website Might Not Be Getting Leads
By Jesse Kemmerer Simply having a website, unfortunately, is not a magic bullet to bring in new customers. To generate leads online in today's crowded, distracted market, you need a quality website,...
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Video Marketing for Small Business: 6 Basic Rules
By Caroline ManningIf you aren’t already using video to promote your business's products and services, it's time to consider it. Did you know that YouTube is the second most popular search engine in...
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Effective Email Marketing Subject Lines: 9 Copywriting Tips
By Cara Berkeley Email is still one of the most effective channels to engage, convert, and retain potential customers, but it's getting harder to stand out in people's inboxes. By 2025, the number of...
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7 Reasons Why a Mobile App Is Important for Your Business
If you think that mobile apps are solely for big brands like Walmart and Bank of America, you are wrong. More and more small and mid-size businesses are following the mobile trend, understanding that...
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Brand Positioning Strategies: 10 Ways to Stand Out in a Cutthroat Industry
By Sally Ofuonyebi Every market, in one way or another, is saturated, but effective brand positioning strategies will set you apart from the competition. Nike, Crocs, and Gucci all make shoes. But...
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Branding a Startup Company: 3 Essential Elements
One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a...
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Why You Need a Personal Brand As an Entrepreneur
It’s understandable for business owners to focus on building their business brands. After all, everyone wants to make sure that their companies are visible, and that they are promoting an “attitude”...
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The Art of Storytelling in Marketing—And How to Do It Right
For better or worse, "storytelling" has become a major buzzword in marketing over the past decade or so. While it's been one of—if not THE—most powerful and influential methods of communication in...
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How to Network the Right Way—And How Italians Do It Better
Looking for more customers for your small business? You’ll likely be given the advice to start networking. You'll be urged to attend industry events and business meetups and start handing out your...
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How to Make Your Business Stand Out From the Competition: 12 Techniques
By Brett Farmiloe In a competitive marketplace, businesses must seek innovative ways to stand out. We've asked successful business leaders to share the techniques they use to differentiate their...
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Digital Marketing Advice for Newbies: How to Get Started
If you haven't already, now is the time to jump into digital marketing. So where do you begin? There is a lot of advice out there, good and bad, and many people who will promise you big returns for...
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Why Is Visual Marketing Important? 10 Experts Share How Visuals Benefit Their...
By Ronita Mohan and Anchana LathaVisual content marketing has become the go-to for marketers over the past few years. Everything from infographics, charts, graphs, presentations, GIFs, and videos have...
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How Storytelling Can Help Humanize Your Brand
Stories. From childhood on, we've been drawn to them. They're how we relate to the world. Fables teach us lessons about life usually under the filter of cute animals. Myths provide allegories using...
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How to Market a Subscription Service
By Nkiru AsikaWe used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Better Help,...
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